Planning to launch an online business? Pause for a minute and think about the best domain name for your website.

Choosing a domain name is just as crucial as thinking of your company name. Ideally, it should be the same, or as close to your brand name, so it’s easier for your customers to remember. Your choice will not only impact your branding but can also make or break your branding strategy. Below are some helpful bits of information about choosing and registering a domain name:

What is a domain name?

A domain name is simply your website’s address or URL name. Think of it as your business’ virtual address. For the sake of branding consistency, we always recommend choosing a brand name-based domain name instead of a keyword-based one.

For businesses, the most common choice are .com domain names. However, if your business focuses on a geographic niche, it’s also advisable to get a city or country domain like .ny, .uk, .us, .au, etc.

What is domain registration?

Domain registration is the first step to establishing your presence online and reaching your target audience. You need to look for a registrar company, or a digital marketing agency, that offers domain registration services. It is advised to come up with a few backup domain names as options in case your first choice has already been taken. If the ones you choose are no longer available, your next option is to change the extension of the domain name. Extensions such as .com, .info, .people, .business, and .net make it incredibly easy for new businesses to find suitable domain names.

What is an SSL?

Secure Sockets Layer, or SSL, is an encryption technology that creates a connection between the web server and the web browser. It is used to let private information be transferred without the problems of data tampering, eavesdropping, and forgery. You can enable your website’s SSL by having a certificate installed on your website’s server.  You can purchase your SSL certificate from Wolf Marketing and we will help install and deploy it to your website.

What you need to know about site security?

Website security is often ignored by many site owners until it’s too late. If you want to protect your website from being hacked and keep your customer information secure, then it’s high time you revisit the status of your website’s security. This is especially important if you sell products or services online, or if you collect client information such as names, email addresses, and phone numbers. You can secure your transmissions with the use of an SSL. Aside from securing your data, this step will also help improve your website’s ranking since Google rewards websites that have SSL certificates.

Call Wolf Marketing to help you in securing your website, registering your domain name, or setting up your web hosting. Our digital marketing company can be your one-stop shop from web development to maintenance.