With such startling growth, it’s safe to say that the social media trend isn’t ending anytime soon. Every day, different platforms launch tools to make it easier for both businesses and individuals to leverage on social media. As a result, more and more brands are investing in these platforms to ensure their products and services are getting enough exposure to their target audience.
If you are one of those businesses considering for the first time social media advertising, and are ready to put more money behind your social media campaign, Wolf Marketing can take you to the next level. Our social media agency in NYC is knowledgeable in how to take brands directly to their specific target audience – front and center.
Together with our team of experts, here are some of the winning strategies we can do for your brand:
Identify your target audience – Before you promote your content, you first have to identify your target market. You may have the best product or service, but if your content is pitched to the wrong audience, your ad campaign will most likely fail. When working with us here at Wolf Marketing, we’ll take the time to help you define your audience’s demographics, locations, and interests.
Generate referral traffic and leads for your website – As of the fourth quarter of 2017, Facebook had over 2 billion monthly active users, while Instagram reached around 800 million monthly active users. With these statistics in mind, you can just imagine how many of your potential and existing customers are using these social networks. Reaching them can be as easy as running paid ads on social media – and the more attractive your ads are, the more leads will be generated and traffic driven to your website.
Improve visual branding – Visual storytelling plays an important role in social media advertising, especially if you are using platforms such as Instagram and Pinterest. With the right images, color palette, and filter, you can positively impact the way your audience perceives your brand. You also want to make sure that the style you use are consistent across all social media networks. This will not only reinforce brand recall, but will also help in creating a stronger image for your business.
Your strategy should be consistent – You want to be consistent not only with the time you publish your posts, but also with your tone, content, topics, and replies as well. This will help create a brand personality that resonates with your target audience. Remember to communicate to your audience in a way that will directly reflect your company culture and brand persona.
Track your social media efforts – analytics tools can help you gauge the effectiveness of the campaigns you make. It places things into perspective, helping you make the right decisions whether you need to change or improve your social media strategy or not. These are just some of the strategies Wolf Marketing can use to help propel your business to new heights. If you want to learn more about our social media marketing services, contact us today.