LOCAL SEARCH MARKETING

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At Wolf Marketing, we can help you dominate your geographic niche through our effective local search marketing strategies. Our team of experts are well adept in delivering comprehensive local SEO marketing services – from improving local content all the way to managing online reviews.

Importance of Local Search Marketing

These days, most consumers prefer online shopping to conventional shopping due to the numerous benefits it offers. With one quick and simple online search consumers can find the products they need and have it delivered right to their doorstep.

Through local search marketing, you can ensure that your business will appear on top of search engine results pages whenever your target customers do local searches. Smart business owners know how important local search marketing is in promoting their brand, and the competition in this marketing strategy is heating up. If you’re not yet investing in local search marketing, your competitors will be dominating the top search results.

Here are some strategies you can use to win the local search marketing competition:

1. Take advantage of meta tags

Meta tags have been used as basic elements in Search Engine Optimization (SEO) ever since it started. And they are still effective in boosting your ranking in search engine results pages. These basic elements are important since search engines use it to check if the keywords and descriptions used are relevant to your page’s content. Thus, your meta title and meta description should not only contain keywords, but sentences that will best describe what your page offers. Meta title and meta description have character limits. The acceptable length for title tags is about 60 characters, while the meta description is about 160 characters. Be sure to double-check that your meta tags fall within this character range so they will not get cut off in search results.

2. Get listed in online business directories

Did you know that about 4 to 5 consumers use search engines to do local searches? This is why it is important to create or claim local business listings online so as not to miss any opportunity once your target consumer conducts a local search. Make sure your business is listed in respectable online business directories such as Yelp, Better Business Bureau, and Google My Business. Before you sign up or register, check their directory first to see if you are already listed to avoid any duplicates. You also want to make sure that your business’s name, address, and phone number, or NAP details, are consistent on the major citation data aggregators and directories.

3. Increase your online reviews

Online reviews can make or break your business. Studies show that 88% of consumers trust online reviews as much as personal recommendations. Consumers use them as pre-purchase research before they come up with a buying decision. Encourage your customers to leave a review online. You can use reputable marketing tool options to track and proactively try to get and manage reviews online. It’s important to attend to both positive and negative reviews as both can greatly help you in improving your business.