Branding is more than just a logo. It is your company’s story, and it conveys a message to your audience about who you are as a business. Done properly, it can build a positive impression that will encourage your consumers to engage with your company on a more personal level. A good branding strategy can also strengthen your online and offline reputation, increase customer loyalty, and motivate word-of-mouth marketing.
Wolf Marketing is well adept in every step of the brand making process. From understanding your company’s history, to knowing your strengths and weaknesses, we do not cut corners in helping our clients build a strong online identity. Our brand positioning services incorporates your company values and mission along with your marketing goals. Whether you need a New York logo design company or a web design team in NYC, count on us to help you find the right people to grow your brand.
Why Branding Matters
Just like scents, brands can instantly trigger memories and emotions, making it a huge deciding factor for consumers. They want to feel comfortable and satisfied with their purchase, so naturally they always choose brands that they trust. If the brands presented to consumers consistently deliver a positive experience, they will eventually form a positive opinion to that the brand as well.
Here are other reasons why customers prefer products from strong brands:
Branded Products Are Trustworthy
According to research, consumers associate branding with quality and that’s why they are willing to pay more for a branded product as compared to an unbranded one. Most buyers want their purchase to provide comfort and satisfaction in their lives, and they get these emotions in part through buying branded products. It gives them peace of mind that what they’re buying is worth their every cent.
People Buy From Brands That Reflect Their Personality
Consumers feel that the products they use or purchase are a reflection of their personality, so they want it associated with a particular brand. We often hear questions like “What car do you drive?”, “What’s your favorite restaurant?”, “What smartphone do you own?”, and “What shoes do you wear?” These questions are all indications that the brands we are using say a lot about who we are, or at least a reflection of who we want to be.
Strong Brands Stand Out
All of us have been to a grocery store. Each aisle has tons of products, but how do consumers choose one that they should purchase? How do they select a certain shampoo, bottled water, or cereal? Branding. When choosing products for the first time, we often go with the branded choice over the generic ones. And often because we saw it in an ad or people who we esteem highly use it.
Strong Brands Thrive By Word-of-mouth
These days, anyone can review a restaurant’s food, or movie through their social media accounts. Strong brands encourage their consumers to review their experience to motivate others to do the same. A simple Facebook post or Instagram story about your brand can easily spread the word about why others should try your products or services.