As a startup business, how can you compete with older and more popular brands? How can you establish your digital presence if you’re competing with thousands of websites? What if you don’t have the patience to wait for organic leads through SEO?
Believe us when we say we get these question a lot!
Our answer is always a realistic one. If immediate leads and sales is your short-term goal, you should be allocating a portion of your marketing budget to paid advertising like Facebook Ads, Google AdWords, Instagram Sponsored Ads, and the like.
PPC, or “pay-per-click” strategies, involve advertisers (or business owners) paying for prime spaces where they can show their online ads to their target audience. Most often, they are charged every time their ad is clicked, hence the name “pay-per-click.” Common advertising channels used for PPC are Facebook, Instagram, Google Search, Yahoo/Bing Search, YouTube, and more. Where search engines like Google are concerned, another synonymous term for PPC is SEM (Search Engine Marketing). These are the sponsored ads that we often see at the top of Google results pages.
The good thing about PPC is that even if big brands are doing it, small businesses also get the chance to play in the same field. As long as you have a solid keyword and landing page strategy your ad can be shown at the top of Google’s sponsored ads section.
The money you invest in these paid ads can double or triple your initial investment depending on the results of your campaign. For example, if you spent $500 in your first ad campaign, but one of the clicks resulted in a sale or deal worth thousands, then using this strategy can give you your ROI and more. This is especially true for businesses that sell services or bulk order products.
PPC Tips to Help You Compete Against Big Brands
Use long-tail keywords.
Unless you have thousands of dollars to spend on PPC per month, it’s always tough to focus on just short-tail and very high competition keywords as the cost-per-click amounts tend to get high. The solution is to go deeper in your keyword research to find more affordable long-tail combinations with good search volume. A PPC campaign that’s a mix of low, medium, and high competition keywords is likely to deliver good results for your limited budget.
Run ads on schedule.
With PPC, you can put limits on when your ad will be displayed on Google search results. Just make sure you know when your audience is most active so you can schedule your ad during the hours that your potential customers are online. This will help you save on costs without compromising visibility.
Create an attractive landing page with an offer that people can’t resist.
To make every ad click worth the cost, put special emphasis on the design, message, and attractiveness of your landing page. Your goal is always Conversion, so try highlighting a special offer that will get users to inquire, call, or purchase on the spot.
Consult with PPC Experts
If the concept of PPC is new to you or you need help with Google AdWords management, Wolf Marketing is your best option. Big or small, brands turn to us for our effective PPC marketing strategies. Our digital marketing agency in NYC is well adept in creating campaigns that generate quality leads, results, and return on investment (ROI). Get in touch with us to learn more about our PPC services.