In this day and age, having a strong digital presence is almost synonymous to business success. However, you need to use the right marketing strategy to outwin the competition. If you’re considering using search engine optimization (SEO) as your main digital marketing weapon, our NYC SEO company can help.
Wolf Marketing can get you the SEO results that you need to rank higher in search engines or to get found by your target audience. Our years of experience in the digital marketing arena allows us to help our clients to reach their marketing goals, especially when it comes to improving web traffic, conversions and overall brand recognition. Here are some reasons why we highly recommend SEO as the foundation of your digital marketing plan:
SEO is worth your every cent
It is true when marketers say that SEO is necessary for any website rather than just optional. In reality, your website is almost invisible without it. So we always tell our clients to consider SEO as a business investment rather than an expense. You may not reap the rewards in the first or second month, but eventually the benefits of using this strategy will far outweigh the costs.
Bear in mind that SEO is a long-term strategy that can take about 12 months or more, so patience is crucial. However, once you move up the rankings in major search engines like Google and Yahoo, it naturally follows that website traffic and lead inquiries will follow. If you have an e-commerce website, this will translate as on-site purchases or even bookings.
Working alongside an experienced SEO expert will help in making sure that your website can survive the ups and downs of Google algorithm changes, as well as the latest marketing trends.
SEO can improve your offline sales
SEO is not just for online stores. It is an effective marketing strategy even for brick-and-mortar businesses such as restaurants, clinics, agencies and retail stores. This is because tech-savvy and social media-loving consumers do their research online first before visiting the physical store or calling a business to order. By appearing on top of search engine and social media results, you can direct customers to your website and help them decide why they should visit or call you.
SEO helps you gain targeted website traffic
Search engine visits make up a huge share of traffic for many successful websites. This is because SEO traffic is made up of people who are actually looking for the best product or service that are nearest to their location. These searchers already have the intent to buy. The only question is which company or business they will buy from.
So the challenge on your part is how to appear front and center where potential customers are searching from. As a norm, online users tend to websites that appear on the first page of search engine results pages (SERPs). Those who are diligent in researching even go beyond the first page, up to the second or third. But ideally, first page should always be your target. This is why new companies even pay for first page slots (through paid ads) if they’re just starting out and don’t have organic rankings to bank on yet.
This is where our New York SEO company comes in. Wolf Marketing can partner with you to better understand your target audience and give you a road map on how to claim first page results in a reasonable amount of time.
SEO increases brand authority
We are all guilty of using Google, YouTube or Facebook for everything, especially when looking for trusted reviews about a product, service or company.
Almost everyone expects these channels to present them with quick and trustworthy information. SEO helps in a way that it promotes all your online brand assets (website, social pages, business listings, blog, press releases) on as many online channels as possible. SEO is the best support for your social media and paid advertising campaigns, so that you’re always seen on top of search results. This visibility turns into a lasting recall for your brand and you will reap the benefits by way of more inbound inquiries, sales or customer visits.